A Story Of Character by Garcia


Life is a series of choices.

These choices add up to who we are. They determine our character. Stand still. Or fall face first into the unknown. Follow conventional wisdom. Or succeed on your own terms. Play it safe. Or cause a stir. Take what you’re handed. Or design a life you love. Go with the flow. Or take the road less boring. Stick to what you know. Or be open to all that this world has to offer.

Live life. Or live La Dolce Vita.

The choices we make as a business and as a brand give us our heart, our soul, our character. They make us who we are today. We were founded on the simple notion that amazing design belongs to all of us.

We believe, as we’ve always believed, that everyone should be able to afford the best. That’s why our prices remain accessible even while each product is handcrafted from our collective passion. The passion for family, friends, life and love. We are Italian, after all.

We’ve been working since day one to import our attitude to the rest of the world. Garcia Jeans was founded as a small company and will remain one forever — no matter how big we get. We see ourselves as a family, always seeking to do good for the world, good for our business, good for our customers and, of course, good for all our partners.

We believe that in the end, character is the only thing you can really trust. To us, character is always looking forward, never back. Character is being open to all that this world has to offer.

Character is having the courage to fall face first into the unknown. Character is never forgetting all the people, places and adventures we experience. Character is being stronger together than we are apart. Character is amazing design at a fair price. Character is bringing delight to everyone who experiences our brand. Character is what makes every day interesting. That’s what makes us who we are.

We seek to live up to the Garcia character with every single product we create. Today. Tomorrow. And everyday.

Garcia Jeans 

Product With Character


Our Mission Statement


Garcia is a brand for relaxed and confident individuals looking for a life filled with excitement, enjoyment and character — something we call the good life.

Garcia offers authentic Italian denim fashion at an honest price, giving people the most value and character for their money. We take an open, accessible approach to everything we do, creating 100% reliability for our partners and 100% delight for our customers.

Our mission statement reflects our character. We want to do good for our customers, first and foremost. But we also want to do good for our business and all of our partners.

With a team filled with some of the most creative and determined people in the world, a network of world-class partners, and a product range that we couldn’t be more proud of, we will take our brand to the next level.


Our Strategy


Garcia will achieve our mission and vision by doing what we’ve always done: letting our character guide each decision we make.

Everything we do flows from the simple notion that good design belongs to all of us. We pour our passion for family, friends, life and love into every product we make, with the ultimate goal of bringing delight, fun and surprises to everyone who experiences our brand.

Every decision we make is based on our values, our beliefs and our never-ending pursuit of the good life.




Meet Maurizio and Isabel Garcia. An Italian couple from Urbania who also happen to be denim geniuses. They have a small factory and a big ambition. They pour their heart and soul into their denim, creating the spirit that would live on in the future.

Dutch entrepreneurs from Eurobrooks travelled to Italy in search of an authentically Italian jeans supplier. After meeting the Maurizio and Isabel, they forged a partnership built on Dutch business and Italian style. Perfecto.

As two perfect pair of jeans roll off the production line, a brand is born. The name comes, fittingly from our Italian couple, making it clear that Garcia is more than a company. It’s a family.

With our own denim laundry, Garcia takes a big step toward forward in improving our production process.

After years of adult-only collections, Garcia welcomes teens to the good life!

The local player repositions to become an international brand with high potential.

With 250 Soft Shops, 75 Shop-in-Shops, 50 Mono-brand Stores and 2000 Multi-brand Stores, Garcia spreads the goodness far and wide.

We’ve never had as much love for our products or as much belief in our brand as right now. We are certain that 2016 will be a very good year indeed!

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