mission statement
An authentic brand with character for relaxed and confident men, women and teens who are ready to commit themselves to a Southern lifestyle full of excitement and enjoyment.
Our mission statement speaks for itself. We are ambitious and realistic. You might think that’s a bit of a contrast, but we truly believe that our future goal is already in sight. We will make Garcia a leading fashion brand for urban denim wear in Europe. We have many creative and determined people working for us and - most important of all - we sell unique characteristic products. In short, everything is in place to make the Garcia brand a European success and receive global recognition.
With 26 dedicated professionals in our creative teams, we are always able to deliver ‘the right fashion at the right time.’
vision
Our main goal is to lead the market by 2015 and realise a turnover of 100 million euros across Europe.
Garcia presently has 25 Flagship Stores & Franchise Stores across Europe. We introduced over 43 Shop-in-Shops in Germany, Switzerland, Austria, The Netherlands and Taiwan and will expand our Shop-in-Shop concept further into Germany and across Europe and Asia.
Our new Soft Shop concept has already been successfully introduced in Germany, Belgium and the Netherlands. We also have 2000 Multibrand Stores and work with several major online stores throughout Europe.
strategy
Why we believe our mission will be successful.
We build the Garcia brand with unique ‘Products with Character’ and offer the highest profit per m². Therefor we constantly focus on the proper use of our Brand Values.
On a creative level our teams work with Garcia’s brand DNA, carefully planning the collections per product group. This allows us to create a unique signature based on denim products and a clear target market at prices that are always affordable.
On a system level, we focus on profitability per m2. Other USPs are the 12 monthly deliveries for Adults and the 10 monthly deliveries for Teens. Plus our EDI connections for easy access to pricats and sales/inventory reports, excellent supply service for NOS denim products and basic tops. And on top of it: quick response articles for maximised sell-outs, superior quality control management and high-quality visual merchandising and POS material.
